Author: Preben

7 tips for you who want to start an e-commerce site

When Shopping for E-commerce Hosting Here Are a Few Things You Should Pay Attention To. And E-commerce SEO

When shopping for e-commerce hosting there are a lot of things you need to keep and mind. The e-commerce SEO possibilities are one, but there are far more that will impact your sales.

Ecommerce seo free traffic

When you know what to try to find it is a lot much easier to guarantee you get precisely what you require and not leave any crucial info out. Consider these 7 must haves prior to you start looking for e-commerce hosting so you will be prepared.

When shopping for e-commerce hosting there are a lot of things you need to keep and mind. The e-commerce SEO possibilities are one, but there are far more that will impact your sales. When you know what to try to find it is a lot much easier to guarantee you get precisely what you require and not leave any crucial info out. Consider these 7 must haves prior to you start looking for e-commerce hosting so you will be prepared.

The shop design and functions

Despite what software application you are utilizing, one of your main issues needs to be the store. You wish to be able to tailor your store to your specifications, at least within reason, and definitely you want it to appear professional and well assembled. This ought to be a main consideration when buying e-commerce hosting.

One of the things I specifically consider is the possibility to add custom text blocks where ever you want to the store. Especially it’s important to be able to add custom content to the collections / category pages. If you want to know more about this, please consider read the book “Free Automated Traffic Blueprint” where I lay it all out.

Assistance

Despite the hosting you are using you will want assistance, 24/7 if at all possible, and assistance that is genuine, live, and will help you with your problems. Personally, I love 24/7 chat – as I can get help whenever I need it and don’t need to wait for a feedback for hours or even days. Plus it helps me to get going if I have missed a tutorial that could have helped me.

You ought to look for some self assistance support as well in the form of a FAQ location and support supplying advice for when you discover yourself in certain situations. Good hosts will offer you with a lot of details so you can help yourself.

PS: If you start using an open source ecommerce solution you can usually find heaps pf help in YouTube videos and doing some searching in Google.

Structure

With your e-commerce host you want to be able to develop your site easily and to your specs. So, you definitely want to utilize software application that is easy to execute and comprehend. In addition, it is handy if wizards are readily available to help you throughout the building procedure.

Integrated

You wish to ensure the host is integrated and works well with all of the other systems that you require for your site to be effective, if it is not integrated you ought to highly consider other choices.

Functions and tools

This is very important because you desire as many functions offered from several currencies to a log of purchases, so your e-commerce host will require to be able to offer you with the space and tools you need to stay up to date with all of this information.

If you are into selling clothes and similar it’s also very important that the system can handle multiple variants of the same item, and also to keep a stock overview. If you are thinking of growing your shop to keep houndreds or even thousands of different items, you would like the system to also keep locations and also write them on the packing slips.

Of course it is also vital, seen from my perspective, that the system allows you to easily edit any meta title, meta description, content and images you have on your site. It shpuld also auto populate the alt-attributes for tyhe images with the keywords you want your site to rank for in Google etc.

Software

When it pertains to e-commerce software you can either buy online, create your own or use a open source software. The best alternative is often to find a host that uses software application that is of high quality and will assist you with e-commerce. For instance you could go for Shopify or BigCommerce. There are a lot of other systems to choose from too.

In the open source space you can for instance install Magento, ZenCart, Open Cart and a lot of other solutions.

Relieve of Navigation

Your e-commerce software in addition to your host should permit you and customers to browse quickly through all of the pages and all of the links without getting baffled or backtracking. A good rule is to limit the number of needed clicks to get to a certain product. I tend to keep these to max 3 clicks.

Great usability is vital to get good sales numbers.

Shopping for e-commerce hosting requires you understand what you are trying to find in addition to what you require. As long as you pick an experienced host who has confirmed experience, you’ll have a much better opportunity at making a smart decision.

Getting traffic for free? (Power of good SEO )

So you’re now moving into the ecommerce space, and that’s a good space to be in. But you need to know how to get traffic for free, because paying for ads in the long haul will lower your margins. Paid ads are good, when used the right way. But getting free traffic is much much better.

Write quality content when you’re doing SEO, and you’ll win in the long haul (and short)

Quality content is important – and is relevant for SEO and getting you better rankings and more visitors!

Quality content SEO

It’s always been important to write web content for users, not search engines, but many entrepreneurs haven’t always listened. They just wanted something to draw search engines and rank highly. Poorly, some irresponsible “marketers” used manipulation to get users to go to their web only to be routed to more advertising and paying links. Although I know that we all use tricks and resources that we know about search engine optimization and marketing for our benefit, the improvements that are made to the search results from Google’s side are often really beneficial for honest companies.

With the changes happening in the search engine rankings, if you want to succeed, you’re going to have to rely on high quality material rather than just putting any keywords up. It’s not about creating spam, but put up unique content that people will read and benefit from.   The higher the standard of the material you have, and the more relevant it is to the intent google likes to rank, , the more you can feature in the top results of your viewer search results. Yeah, don’t take a negative look at the changes. They’re good for you, the truthful owner of the company.

You ought to realize what quality content is and also strive to ensure that all the information on the website follows those standards.

Material Should Be Well Established & Researched

It’s not hard to figure out what you want to say before you say it. It is essential that the material is correct, that it represents some understanding of the subject due to obvious analysis. If it isn’t well crafted, it’s will often look unprofessional and not get the results you want for your company.

Obviously you need well-written content

It doesn’t mean you’ll need to have flawless grammar, and you don’t need to compose college-level material (unless the audience wants it) however you do need to use the popular language that the target audience uses to communicate to their level. You don’t want to talk about strangers, and you don’t want to talk negative to people about them either. Writing web content needs a clear knowledge of the genre as well as the demographic you’re seeking to target.

A Mix of Relevant & Evergreen Concepts and Ideas Builds Authority

Clear and concise topics as well as “evergreen” concepts are vital to the life of the website and to the generation of traffic. Evergreen subjects are theoretically nice indefinitely, but if you’re talking about technology, you can do need to revisit so-called evergreen blog posts and papers once in a while. It is necessary to demonstrate the authority on the subject a mixture of styles.

Include A Wide Variety of Content Types Builds Interest

In addition to both topical and evergreen topics, you also need to include a wide variety of content types. The types of content you can have on (and off) your website are: blog posts, blogs, white papers, studies, eBooks, videos, and more. It is also intended to generate material in a variety of formats, such as text, film, audio and infographics.

When search engine technology advances, in the expectation of providing useful results to consumers, if you follow these criteria for high-quality content, you can end up with outstanding, high ranking SERPS inside your niche.

Facebook Shops: Online store solution as part of Facebook

Facebook announced yesterday that they are launching Facebook Shops. That is, they are launching an online store solution as part of Facebook and Instagram. Anyone who has a Facebook Page for their organization can thus start a small online store.

The plan is that this can eventually be integrated into a larger “outside Facebook” online store such as Magento, Shopify or WooCommerce. Therefore, you can avoid having to deal with multiple trading systems if you already have an online store.

I personally think this may be a thing that may work for many, but that it will not compete with you who are actively working to promote your online store. When you do SEO for the online store it is to hit people who are actively searching for your products or solutions that your products provide. This I am sure is still a great way to increase traffic and get more buyers into your online store.

I am therefore sure that having their main online store outside Facebook will be the primary choice. Not least because you are independent of a platform that is known to just shut down advertising accounts without warning and where it has proved extremely difficult to be heard if this has happened without violating Facebook’s terms.

I also think that those who find a store on Facebook will probably buy more on impulse, so therefore it sets some guidelines for what types of products will be successful there. Among other things, I think that typical impulse goods will be able to do well, but goods that require a lot more energy in the decision will still sell best on their own solutions. Partly because you don’t have to be interrupted by the red “you got a new message” or “someone has written something” that appears in the upper right …

Thus, I believe that this and the old online store solutions can exist well side by side, and also that the “Face shop” can be used well as initial sales – and then follow up customers to buy more expensive products that give more margin in the main online store . A bit like an ecom funnel.

Mark Zuckerberg wrote this post today:

facebook store

Here is the whole facsimile from the post:

“I just announced that we’re launching Facebook Shops today – the basic idea is that any small business can easily start a shop to sell things directly across our apps. If you visit someone’s shop, you’ll be able to see that small business’s story, see their featured products, and buy them in our apps.

I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs. I’ve been personally working with our teams on Facebook Shops every day for the last couple of months so we could accelerate launching it to small businesses who could use tools like this now.

Facebook Shops are free and easy to create. When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We’re also working with partners like Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it’s up to the business to decide what level of integration they want.

On top of that, we’re building a bunch of features across our apps to help people discover things from small businesses that they might want to buy. We’re building a dedicated shopping tab on Instagram and a destination inside Explore where you can find and buy products you might be interested in. Soon, we’ll also be launching new Live shopping features across Facebook and Instagram, which will allow you to shop on Live in real-time.

Lastly, in the near future Shops will use our AI and augmented reality tech to create better shopping experiences. We’ll automatically identify and tag products in feeds so people can easily click-through to purchase when they find things they like. Small businesses will also be able to personalize their storefronts to first show products that are most relevant to you and use augmented reality to let you virtually try on things like sunglasses, lipstick or makeup to see how they might look on you before buying, or what furniture might look like in your room.

This all adds up to something quite powerful. If you’re running a small business or you’re thinking of starting one – even from your living room – you now have a whole suite of tools available that can help you serve people. You can build out your online presence across Facebook and Instagram. You can use Messenger and WhatsApp to communicate with your customers. You can reach new customers through our ads. And now, you can also set up a full online store experience with Facebook Shops. All of these tools are open for business, even when your physical storefront can’t be. Hopefully this helps relieve some of the pressure that small businesses are facing right now and helps them prepare for a more online future. I look forward to getting Shops into the world more widely.”

Then you can like it or not. I’m skeptical that Facebook is trying to put our whole life in there, but also see that there are opportunities that come from this.

Personally, I believe that items people buy on impulse will do well in such stores, while goods that involve some mental energy to choose will do better in regular online stores. So using “lure offers” in the Facebook online store, and then selling them up for larger purchases in your own online store will be an interesting issue.

It is also exciting to see if they cut advertising costs for integrated online stores, versus online stores that send customers out of the Facebook sphere.

Either way, it is wise to continue to market your online store in the usual ways, and use this only as an extra leg to stand on.

4 steps to lower your shopping cart abandonment rate

The shoppers are on your website, they have an interest in the product, but the design of your shopping cart is causing you to lose numerous if not most of your clients. Sound familiar? It should.

=> Do you want a good e-commerce SEO service done for you?

Recent research indicates that the average e-commerce website is losing near 75 percent of its buyers throughout shopping cart phase of a deal. While that fact is most likely affected up by a few dreadful websites, the truth remains that the majority of websites are losing big varieties of consumers by not concentrating on their shopping cart. By taking a few fairly minor actions, you can greatly decrease your shopping cart desertion rate.

Fewer steps are better (fewer clicks)

ecommerce free traffic

By requiring your customers to go through several pages you will assuredly see some attrition. Is there another configuration that would decrease the number of actions my customers will face? I am not stating not to minimize your checkout actions, however just that you must focus on the other actions above this one. The more clicks, the more the user has to do. And you don’t want them to do so much, just finish the shopping. 

You would also want to minimize the number of choices a buyer has to make. It’s a thing called decision fatigue, and you really don’t want the person to feel faint trying to navigate through all choices. So just keep that also in mind. 

Progress indicators in the cart

In both e-commerce and physical, the single most significant inhibitor to conversions is uncertainty. When you consider some brick and mortar examples, this is certainly easy to envision. BestBuy stores have actually transitioned to a single line for all of their cashiers instead of having clients pick a cashier to line up in front of.

Why? The response is simple, uncertainty hurts conversion rates.

Ecommerce SEO increase your margins

People have an instinctual desire to understand what is coming ahead. By consisting of a progress indication at each and every action of the checkout process you will see some exceptional boosts in client retention. Even if you have a 10 action checkout process, letting consumers know where they are along the procedure will guarantee a much higher number of conclusions.

Pictures, Pictures, Pictures

Shoppers react to sensory stimulation. Individuals like to take things off the rack and examine them. You require to compensate for this deficiency as best as possible since that choice isn’t readily available for e-commerce websites. One way to guarantee better conversions is to consist of pictures not just in the shop but likewise in the cart.

Shoppers, especially those brand-new to e-commerce wish to verify and re-verify that they have actually made the proper option. Much of these consumers are lost if you require them to use their web browser’s back buttons to do so. By placing a photo of the product to be acquired within the shopping cart, much of this need is eased, meaning lower abandonment for you.

(This is the reason I also recommend that you have a chat possibility in the ecom. Because any uncertainty kills conversion. But if a customer can reach out via a 2 minutes long chat and just get confirmed they have made the right choices, they’ll more likely buy.

Supply total cost estimates early

Among the most neglected concerns of clients is their mistrust of e-commerce websites when it pertains to shipping. Maybe it’s the years of telemarketers selling garbage items for close to nothing and after that making their revenue on the shipping.

Whatever the reason, it is important to ease fears of surprise costs as soon as possible by offering your users with a total cost estimate earlier instead of later. Exists something to be said for bringing the client in with a low-ball lead cost? Yes. After the leader it is essential to let consumers understand what they are truly paying as early as possible so as to provide a couple of minutes to adapt to the increase.

The buyers are on your website, they are interested in the product, but the design of your shopping cart is causing you to lose many if not many of your consumers. While that statistic is probably affected up by a few awful sites, the fact remains that the majority of websites are losing big numbers of customers by not focusing on their shopping cart. Is there another setup that would decrease the number of actions my consumers will deal with?

By consisting of a development indication at each and every action of the checkout process you will see some remarkable boosts in customer retention. Even if you have a 10 step checkout process, letting consumers understand where they are along the procedure will guarantee a much greater number of conclusions.

So keep up the good work, and test these things in your cart. 

I once increased the conversion rate by 533% (5x) just by adding very clear call to actions and to reduce any uncertainty. 

Ecommerce SEO increases your margins – if you do it right

You can expand your brand’s size and also profit if you use the appropriate ecommerce SEO methods and approach. – It’s all about a system, or the framework you use.

Today, the borders between standard business and e-commerce are blurring as more and more businesses are moving to the Internet. Just yesterday I had a talk with a local store, that plans on launching a e-commerce to serve both their local market AND the national market. But to succeed the MUST get visitors and buyers.

You can do this by fine-tuning your ecommerce website to obtain a high ranking in the internet search engine. And it’s pretty simple.

e-commerce-seo

The increasing popularity of having an online store

Electronic commerce or ecommerce is the term used for any kind of type of company or commercial deal carried out online. It can be any kind of website for conducting many businesses as well as which comes to anyone throughout the world. Ecommerce is becoming significantly popular, as it saves energy and time of the majority of people looking to buy or offer anything. It saves you from costs of having a shop and also employees, as well as the time as well as energy of consumers to discover a product.

Just how do you increase sales?

You can boost your sales on your ecommerce web site by routing targeted traffic with online search engine. This can be done by adopting marketing approaches specially developed for your company web site.

Search Engine Optimization methods for advertising and marketing ecommerce customers to your site need to be intended well and also performed effectively. Utilizing the solutions of Search Engine Optimization specialist professionals can assist profoundly if they have an excellent profile.

Tips for ecom SEO

  • Have a relevant description of your Websites, which defines the content properly to obtain users to click to the web page.
  • Use special title tags associated with your product. Stay clear of producing descriptions. And keep it distinct. Add a Call to action in the meta title, as that can help.
  • Use an attention-catching favicon, as th esearch results show these well today.
  • Restriction of the number of outbound links and also link only to secure and protected internet sites. (Avoid outbound links to “bad neighborhoods”
  • Single keywords ought to be on landing web pages. What I use to call ContentHubs. More about that in my book.
    Product reviews and also created web content from your customers are special material you need to treat good. Put it on the product page itself. This is often very good content as it uses natural language of your existing customers. 
  • Avoid anything that does not enable crawlers through. Like javascript links etc.
  • Establish optimized brand name for your whole ecommerce. Google loves strong brands. 

Ecommerce Conversion Optimization

Search Engine Optimization specialists can boost your conversion optimization rates by improving the site visitor experience on your site, increase conversion rates, and also enhance incomes. Conversion prices determine your profits, so it is extremely essential to layout and optimize your Webpages to enhance sales. One means to do this is by the total style and also format of the site, which includes the material to be maximized. Close monitoring of human communication with the web site and also continued testing are additionally crucial. Conversion rates can be enhanced and also optimized if continuously evaluated and changes are made for a phone call to activity by site visitors.

Ecommerce SEO has to do with a lot of marketing techniques and also techniques to boost sales. As the website proprietor, you must think from the perspective of your client, evaluate the navigating to see whether it is very easy and straightforward, and also remove barriers for customers to locating what they require, and examine the competitors also. Your clients need to have complete trust in your internet site, and you ought to make it very easy for them to spend cash at your site. Continual improvement of your website need to be the norm.