SEO is the single most important factor in the success of your ecommerce site. Why? Because without customers, your business is doomed for failure.
SEO is about bringing the right traffic
We all know that SEO is all about getting traffic to your site, and how to get traffic from search engines like Google. The first thing you need to do before you do any SEO is to optimize your website as much as possible for search engines. You have to make sure that you have a clear description of your products and services on your homepage, and high quality content on your site. If you would like to get some help you can look at our ecommerce SEO services.
How to optimize your ecommerce site for search engines
Getting traffic to your site from search engines can be time consuming. However, it’s a critical step. Let’s look at how optimizing your site for search engines can help you to obtain the first page listings on the search engine results pages.
What is search engine optimization (SEO)? Search engine optimization is a process aimed at ensuring that your site is driven to the top of the search engines for a particular keyword or keyword phrase. Studies have shown that the majority of people will only search 1 – 4 pages before they abandon the search. This means, for your site to be found, you have to be listed on the top three search engine results
How do you ensure search engine exposure? To do this, you have to understand how the search engines work. First, the engines use robotic or computer-driven software, which access websites and extract information such as links, text links, and even images from them. These robots visit your website and use this information to calculate how relevant your site is for a particular keyword or keyword phrase.
The search engines estimate a quality Score out of all of this information that it collects and compares to other sites. The higher the quality score, the higher location you will receive on the search engine results pages. The importance of the bigger the priority number on the search engine results page (SERP), the more visitors you get to your site.
Picking the right keyword to emphasize. Picking the right keywords is important in getting your site listed on the search engines, and avoid the bidding war that so many are involved in. This is the real secret to search engine optimization (SEO), and also something that is covered in different SEO courses over the internet. Basics for ecommerce SEO.
How to put the right keywords in the right position. As your goal is to get your site listed high on search engines, you will want to put those keywords at the right position. You do this by thinking like a search engine.
Let’s look at the keyword ‘car’. (And that is a bad example in fact.) You will want to put that word in front of your site, either in the first position, or in the middle, and also in the last position.
You also want to create content that is highly related to “car”. Like writing about things that are relevant to cars. Like “tyre”, “polishing” and “fuel”, among other things.
This is the way the engines rank your site and you want to be somewhere near the top. Not only that, you also won’t want to place the word car onto the page too many times.
You should also use a keyword analysis tool that will help you evaluate your keyword status so you can change locations if needed.
There’s more to know about optimizing your site for the search engines. Your goal as an ecommerce site owner is to get your site in the top ten listing on the search engines so you can make more sales. To do this, you have to understand the search engines, the match of keywords, how the sites are optimized, what your competitors are doing, what measure is the best, how to get your site in the top spot, and more.
The best way to learn all these tactics is to go out and do some research. The best way to do this is to find a good SEO course and learn all you can about search engine optimization. Or in fact, the cheapest and best way is to read our new book. 🙂